Pricing

Start free. Upgrade when you grow.

No credit card to begin. Your first 2 coachees are always free, and every paid plan has a 30-day money-back guarantee.

🎁

Yearly bonus

Free 1-hour AI workshop included

Choose any yearly plan and get a complimentary 1-hour live workshop where you'll learn to optimally use AI tools for your coaching business — Claude automations, social media & outreach skills, using avatars for client education, and much more.

★ Included with every yearly subscription

🎓

Yearly bonus #2

AI for Coaches — 5-session workshop series

A complete live workshop series on using AI to thrive as a coach.

Workshop 1: Content & client communication (90-min)€250
Workshop 2: Find & nurture clients with AI (90-min)€250
Workshop 3: Reusable coaching prompt library (90-min)€250
Workshop 4: Canva, AI avatars & video (90-min)€250
Bonus: Automations & dashboards (90-min)€250

Total value€ 1,250

🎉 With a yearly license on Esperity Coach you get it for half — 50% off, only €249

Free

Get started

€0 /forever

Up to 2 coachees
Coachee oversight dashboard
Content library, agenda & goals
Custom tracking parameters
1 questionnaire

Get started free

No card needed

Starter

Solo coaches

€59 /month

Up to 10 coachees
Everything in Free, plus:
Unlimited questionnaires
Private messaging & automated flows
Invoices & custom messaging

Start free trial

14 days free

Growth

Growing practices

€99 /month

Up to 25 coachees
Everything in Starter
Support request handling
Unlimited content & questionnaires
Best for a full client roster

Start free trial

14 days free

Scale

Larger practices (25+)

Custom

For practices with 25+ coachees
Everything in Growth
Custom pricing
White label (on request)
Priority onboarding & support

Book a demo

Plans and limits mirror the current Esperity Coach pricing.

Compare plans

Everything in each plan

Feature	Free	Starter	Growth	Custom
Coachee oversight dashboard	✓	✓	✓	✓
Engagement metrics	✓	✓	✓	✓
Own content library	✓	✓	✓	✓
Agenda & scheduling	✓	✓	✓	✓
Goal setting	✓	✓	✓	✓
Custom tracking parameters	✓	✓	✓	✓
Questionnaires	1 only	Unlimited	Unlimited	Unlimited
Active coachees	Up to 2	Up to 10	Up to 25	Unlimited
Private messaging	×	✓	✓	✓
Automated flows	×	✓	✓	✓
Support request functionality	×	✓	✓	✓
Individual custom client messaging	×	✓	✓	✓
Create & send invoices	×	✓	✓	✓
White label	×	×	×	On request

Scale plan: custom pricing for larger practices with 25+ coachees — everything in Growth. Prices and limits mirror the current Esperity Coach plans.

New

AI Training for Coaches

Go beyond the software. Discover the AI Trainings workshops — practical, live sessions that take you from AI-curious to AI-powered, built for coaches.

Discover AI Training →

Pricing FAQ

Good to know

Is the free plan really free?

Yes — free forever for up to 2 active coachees, no credit card.

What counts as an “active coachee”?

A coachee currently in an active coaching trajectory. Archived coachees don’t count toward your limit.

Can I change plans later?

Anytime — upgrade or downgrade in a click; changes apply immediately.

Do my coachees pay anything?

No. The coachee app is included in your plan.

No credit card to start

30-day money-back guarantee

Your data is yours — export whenever

GDPR & HIPAA-aligned

Start coaching smarter today.

Free for your first 2 coachees. No credit card. Set up in minutes.

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Join coaches across Europe and USA who spend less time on admin and more time coaching.